We help privately owned companies in Africa accelerate growth

No matter their size, these businesses are entrepreneurial by nature and work in a fast-paced, hands-on way. We help them take a strategic approach to marketing that builds brands and drives sales.

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What we do for clients

We are marketing consultants who work with ambitious businesses to build clear strategies and plans and execute them effectively.

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Marketing strategy

We help you define a route-to-market strategy to access new regions and opportunities.

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Commercialisation

We develop go-to-market strategies to help your business expand into new categories and countries.

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Marketing plans

We can help plot, structure and organise your marketing so it’s efficient and effective.

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Project management

We methodically manage your marketing and growth projects to ensure they happen on time and within budget.

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Skills development

We take care to transfer skills and can provide on-the-job training for your internal marketers.

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Flexible resourcing

We can work with your existing marketing suppliers or connect you with our trusted supplier network.

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Recruitment support

We write job specs and put our experience to use in helping you recruit an in-house marketer.

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Brand development

We help you define razor-sharp positioning for your brand’s value proposition.

Your marketing consulting team

We integrate with your existing team, acting as an extension of your in-house capabilities or partner with you as a fully outsourced marketing department.

More about us

What makes us different

We’re not an agency but a consultancy focused on helping you build an effective marketing function inside your business.

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Flexibile

We work with you whenever you need us and for as long as you need us. No strings, no fuss.

Experienced

We do this every day and understand the unique approach entrepreneurial companies need.

Networked

Our partnerships with top-notch freelancers and agencies give you instant access to a winning team.

Privately owned companies in Africa trust us with their business

We have over a decade’s worth of experience helping start-ups to mid-sized companies across diverse industries and regions.

Clients we've worked with

Our clients love us

“Firejuice’s strategic perspective and practical guidance created a collective buy-in to the benefits of marketing and delivered tangible positive results.”
Mike Gibbon, Chief ExecutiveBosch Holdings

“Through Firejuice’s brand strategy and marketing guidance, we improved our exposure in international markets and gained new business.”
William Price, Chief ExecutivePRIMA Industrial

“A valuable resource, Firejuice is focused, driven and proactive – which is critical for small to medium businesses that don’t have their own full-time marketing department.”
Kevin Norwitz, Managing DirectorAluvin Securiseal

“SkX Protiviti’s adopted all Firejuice’s deliverables into our strategy and have implemented them successfully.”
Jackie Duwo, Business Development ManagerSkX Protiviti

“Firejuice helped us unpack the market in Kenya and create a plan we could own and implement immediately.”
Brian Berkhout, Vice President SalesBuffalo Bicycles

“Firejuice quickly but thoroughly analysed our marketing strategy and contributed to a route-to-market strategy for our intended expansion in the East Africa region.”
Simpson Birungi, ChairmanMovit

“I recommend Firejuice for an objective opinion on your marketing investment. They added real insight to my thinking.”
Frans Meyer, CEOAlphawave

“Firejuice added significant value to our business during a critical period. They carefully guided us from concept phase to launch with strategic input and hands-on support.”
Bernie McDowall, DirectorPortfolio Pharmaceuticals

“Firejuice’s solid business understanding, bottomless marketing skills, approachable attitude and no-holds-bar feedback has helped me relook how I take my business forward.”
Pasco Lattuca, Managing DirectorSecurity Warehouse

“By helping us see our business through the eyes of a customer, Firejuice challenged our perspective, and helped us enhance our approach to really make our brand meaningful.”
Dennis Brazier, Managing DirectorRefractory and Metallurgical Solution Pty Ltd

“Firejuice has a deep understanding of marketing principles, and a keen ability to listen and collaborate. They are highly responsive and always willing to go the extra mile.”
Ivan Williams, Group Sales and Marketing OfficerTriFour

“If you’re tired of consultants who don't cut to the point, you will like Firejuice! I value our healthy debates on different approaches, the testing of ideas, their input and their candour.”
David Hiten, OwnerBosrus

“As a result of Friejuice’s sound advice and constructive criticism, our brand is stronger and our activities are more focused and results-oriented.”
Felicity Steadman, Managing DirectorConflict Dynamics

“Looking for marketing strategists who actually add value? Firejuice is your team! Their perspective is fresh, very valuable and useful, and their persistence challenges you to ensure you’re “always on” when marketing.”
Nico Theron, FounderUnicus Tax Specialists

“Firejuice really assisted us to have the world look at us in different way, thanks Bernard your experience and creativity is invaluable. Your team leads with excellence. Thank you so much.”
Mark Dreyer, CEODerekh