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We help owner-managed companies in Southern Africa market better

No matter their size, these companies are entrepreneurial by nature and work in a fast-paced, hands-on way. If your business needs marketing planned, assessed or implemented, we’ll help fill the gaps and fuel your business growth.

Person in orange sneakers is running up stairs.

What we do for clients

Our integrated approach will help connect your Brand, Marketing and Sales with more customers.


Marketing strategy

We help you define a route-to-market strategy to access new regions and opportunities.



We’re go-to-market experts who serve as a strategy soundboard for your leadership team.


Marketing plans

We can help plot, structure and organise your marketing so it’s efficient and effective.


Project management

We methodically manage your marketing projects to ensure they happen on time and in budget.



We take care to transfer skills and can provide on-the-job training for your internal marketers.


Flexible resourcing

We can work with your existing marketing suppliers or connect you with our supplier network.



We write job specs and put our experience to use in helping you recruit an in-house marketer.


Brand development

We help you define razor-sharp positioning for your brand’s value proposition.

Meet the fuel behind the fire

A dynamic blend of sound strategy, digital savvy and project management, the Firejuice team believes in getting the fundamentals of marketing right.

What makes us different

We help you take an integrated approach that connects your Brand, Marketing and Sales to win more customers

High-potential entrepreneurs trust us with their business

We have over a decade’s worth of experience helping start-ups to mid-sized companies across diverse industries and regions.

Our clients love us

Firejuice’s strategic perspective and practical guidance created a collective buy-in to the benefits of marketing and delivered tangible positive results.

Mike Gibbon, Chief ExecutiveBosch Holdings

Through Firejuice’s brand strategy and marketing guidance, we improved our exposure in international markets and gained new business.

William Price, Chive ExecutivePRIMA Industrial

A valuable resource, Firejuice is focused, driven and proactive – which is critical for small to medium businesses that don’t have their own full-time marketing department.

Kevin Norwitz, Managing DirectorAluvin Securiseal

SkX Protiviti’s adopted all Firejuice’s deliverables into our strategy and have implemented them successfully.

Jackie Duwo, Business Development ManagerSkX Protiviti

Firejuice helped us unpack the market in Kenya and create a plan we could own and implement immediately.

Brian Berkhout, Vice President SalesBuffalo Bicycles

Firejuice quickly but thoroughly analysed our marketing strategy and contributed to a route-to-market strategy for our intended expansion in the East Africa region.

Simpson Birungi, ChairmanMovit

I recommend Firejuice for an objective opinion on your marketing investment. They added real insight to my thinking.

Frans Meyer, CEOAlphawave

Firejuice added significant value to our business during a critical period. They carefully guided us from concept phase to launch with strategic input and hands-on support.

Bernie McDowall, DirectorPortfolio Pharmaceuticals

Firejuice’s solid business understanding, bottomless marketing skills, approachable attitude and no-holds-bar feedback has helped me relook how I take my business forward.

Pasco Lattuca, Managing DirectorSecurity Warehouse

By helping us see our business through the eyes of a customer, Firejuice challenged our perspective, and helped us enhance our approach to really make our brand meaningful.

Dennis Brazier, Managing DirectorRefractory and Metallurgical Solution Pty Ltd

Firejuice has a deep understanding of marketing principles, and a keen ability to listen and collaborate. They are highly responsive and always willing to go the extra mile.

Ivan Williams, Group Sales and Marketing OfficerTriFour

If you’re tired of consultants who don't cut to the point, you will like Firejuice! I value our healthy debates on different approaches, the testing of ideas, their input and their candour.

David Hiten, OwnerBosrus

As a result of Friejuice’s sound advice and constructive criticism, our brand is stronger and our activities are more focused and results-oriented.

Felicity Steadman, Managing DirectorConflict Dynamics

Looking for marketing strategists who actually add value? Firejuice is your team! Their perspective is fresh, very valuable and useful, and their persistence challenges you to ensure you’re “always on” when marketing.

Nico Theron, FounderUnicus Tax Specialists

The Firejuice strategic marketing workshop was refreshing. They weren't afraid to ask the tough questions and provided clear guidance to help us achieve our desired results. We're excited to put our Firejuice-inspired marketing strategy into action!

Marinda van der Merwe, Financial DirectorDerekh Abrasives

We asked Firejuice to help us to take a structured approach to doing so. We were attracted to Firejuice’s clear offerings, which include both marketing planning and coaching.

Matthew Bosch, Founder and Managing DirectorQone