Mid-sized companies gamble by outsourcing their marketing completely to an agency. It's a mistake.
Bernard Jansen22 Aug 2024
Bernard Jansen is a marketing consultant in Johannesburg who works with leading small and mid-sized companies across Southern and East Africa. As a strategic marketing consultant and fractional CMO, Bernard helps businesses do more effective marketing by taking a practical, business-focused approach that ties marketing activities into commercial objectives and sales targets. Bernard's consulting experience stretches across many industries and sectors, in a marketing career of over twenty years.