It’s easy to get caught up in the digital marketing hype. But the truth is, the lines between “digital” and “traditional” marketing are blurred. All marketing is digital now, in some way. So, instead of focusing on labels, let’s talk about what really matters when you’re looking for marketing help.
The marketing landscape today
Nowadays, nearly all forms of marketing have gone digital or have the capability to do so. Even traditional mediums like radio, magazines, billboards, and television have switched. It’s clear that the move from analogue to digital communication has had a significant impact on the marketing industry, and all marketers must now possess digital marketing skills. This shift is similar to how everyone now uses computers to type instead of typewriters or cars instead of horse-drawn carriages. The world has changed, and so has marketing. Gone are the days when you’d find someone saying, “I don’t believe in digital.” All marketers are now digital marketers.
Think about it:
- You can now listen to the radio online
- Billboards use digital displays.
- Magazines and newspapers have online versions.
- Even TV commercials drive viewers to online platforms.
Just like we’ve moved from typewriters to computers, marketing has evolved. Every marketer today needs digital skills. The real question is, do they understand the core principles of marketing?
Why marketing fundamentals matter
Marketing is a science. It has established principles that drive success, regardless of the platform. A skilled “Facebook marketer” might be great at posting updates, but do they understand how to:
- Develop a strong brand?
- Segment your target audience?
- Craft compelling messages that drive action?
- Measure results and adjust strategies?
Without these fundamentals, your marketing efforts could be a waste of time and money.
What to Look for in a Marketer
Instead of getting hung up on “digital” vs. “traditional,” look for a marketer who:
- Understands the big picture: They see how all the pieces fit together – from your website to social media to email marketing.
- Can develop a comprehensive strategy: They don’t just focus on one platform. They create a plan that aligns with your business goals.
- Speaks your language: They avoid jargon and explain things clearly, especially if you’re not a marketing expert.
- Is results-oriented: They track their progress and show you the value of their work.
Need help getting your marketing on track?
You need a smart, adaptable marketer who understands your business and can deliver results. Forget the labels; focus on finding the right person for the job.
At Firejuice, we understand the challenges faced by busy entrepreneurs. Our marketing coaching programs provide you with the tools, strategies, and support you need to achieve your business goals. Let us help you build a marketing strategy that delivers real results.