A high-impact marketing strategy workshop for owners and CEOs looking to align their teams around an actionable plan.
Approach
A high-impact workshop dedicated to addressing your marketing challenges and crafting an action plan. This session, available both online and in-person, focuses on achieving consensus on strategic marketing topics such as brand positioning, messaging and communication strategies for your business or product. Our workshop style is informal and interactive, keeping it very practical and focused on the key issues you must address for effective marketing. Following the workshop, we will provide a summary that serves as an actionable roadmap you can implement yourself or with our involvement.
Deliverables
A marketing strategy with an action plan your team understands and can execute immediately on its own or with our help.
Pricing and overview
- R30,000 or $3,000
- We invoice 70% of the fee upfront to cover our preparation and hosting of the workshop
- The workshop is online or at a mutually convenient venue and lasts as long as needed to get everyone onboard
Example of a workshop agenda
| Before | Session 1 | Session 2 | After | |
|---|---|---|---|---|
| Book the workshop into everyone's diaries - either online, or in-person |  |
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| Settle invoice for 70% of total fee | |
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| Agree on a problem statement to tackle in the workshop | |
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| Firejuice to review available market-related information beforehand | |
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| Introduction and review of the problem statement | |
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| Situational overview - where are we today? | |
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| Discussion - the market and the customer | |
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| Discussion - competitors and benchmarks | |
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| Discussion - our value proposition | |
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| Positioning ourselves and defining the message | |
Defining the audience | |
Setting specific marketing objectives | |
Developing an action plan | |
Roles, responsibilities and timelines | |
| Finalise workshop outcomes into a PowerPoint or Word doc | |
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| Settle final 30% invoice | |
Discover all our services
Standard terms
Indicative pricing
We are VAT registered, but all our prices are quoted as VAT exclusive. The exact fee depends on the nature of the work. Our South African and International pricing are not comparable. Travel and accommodation costs, where relevant, are excluded.
Fixed fees
We don’t count hours and certainly don’t bill per hour. Instead, we agree on a fixed fee upfront to achieve your objective and do whatever it takes to make it happen. We don’t keep time.
Upfront invoicing
We invoice in advance, with payment due upfront, as this supports a collaborative approach and allows us to offer you maximum flexibility in how long you choose to work with us. Fees already paid are not refundable.
