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A high-impact marketing strategy workshop for owners and CEOs looking to align their teams around an actionable plan to support business growth.

Objective

We spend a day with you and your team to think through your marketing challenges and develop a marketing strategy with an action plan. The session can be online or in person and is focused on getting broad buy-in for positioning, communicating, and measuring marketing activities. After the workshop, we’ll send you a summary that you can immediately use as a marketing roadmap for your company.

business team engaging in a workshop

Deliverables

A marketing strategy with an action plan your team understands and can execute immediately.

Pricing and process

  • R30,000 (ex VAT) or $3,000 – we invoice 70% of the fee upfront.
  • Fees paid are not refundable.
  • The workshop venue is online or on-site at your offices or our co-working space in Rosebank, Johannesburg.
  • Travel costs, where relevant, are excluded.

Agenda

Session
Topic
Activities and Key Take-outs
1
Introduction
Welcome and objectives.
2
Understanding Marketing Basics
Presentation on marketing basics and group discussion on current understanding and practices.
3
Market Review
Market definition and competitor review.
Short Break
-
4
Defining the Brand
Interactive session on selecting a niche and defining the brand position.
5
Formulating a Message
Interactive session on defining the value proposition and messaging.
Long Break / Lunch
-
6
Defining the Adience
Interactive session on defining target audience and creating buyer personas.
7
Developing a Strategy
Building purchase funnels and setting objectives.
Short Break
-
8
Tactical Planning
Hands-on session for selecting channels and developing a tactical plan.
9
Wrap-Up and Next Steps
Discussion on implementation and follow-up.

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