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Meet Bernard

Firejuice Meet Firejuice Bernard

Born, bred and based in Johannesburg, I founded Firejuice in 2013 as a bespoke, strategic marketing consultancy. Through it, I function as an outsourced marketing director, fractional CMO, and growth advisor to business owners and senior executives. My approach is practical, hands-on, and tailored to the fast-paced, lean-resource environment of pre-corporate businesses.

With two decades of industry experience, I’ve advised clients across Southern and East Africa, including South Africa, Uganda, Kenya, and Malawi. By focusing on the fundamentals of sound marketing, I’ve been able to help companies across a wide range of industries, such as engineering, technology, pharmaceuticals, professional services and consumer goods.

Clients describe me as a business-minded creative thinker and pragmatic straight-talker who is laser-focused on helping you achieve your desired business results.

Approach

These are the principles we operate by and bring to every project.

Firejuice - Collaborative

Holistic

We help you take an integrated approach that connects your brand and marketing to sales and business growth.

Firejuice - No-Nonsense

Collaborative

We work alongside you, combining collective skills and knowledge to solve your business needs with the best possible solution.

Firejuice - Agile

No-nonsense

We’re hands-on and call it as we see it, because a straightforward, agile approach saves time and maximises our impact.

Frequently asked questions

Why privately owned companies?

Because we prefer to work with highly entrepreneurial businesses driven by results rather than fancy footwork. Our clients are hands-on, no-nonsense types—entrepreneurs, owners, and founders who are driven to scale their businesses.

How it works

Our approach is a bit different. We bill in advance, with payment required upfront, as this supports our collaborative way of working and ensures you can easily budget for the period. We consider this a subscription to our services rather than a retainer, as we actively drive progress forward, whereas retainers are more reactive. Additionally, our fee is not based on the number of hours worked because it shifts the focus of the engagement away from outputs and results to inputs and time. Instead, we are committed to doing whatever it takes to ensure a successful outcome, regardless of how little or how long it takes.

What it costs?

If you click on the individual packages we offer, you will see indicative costs. We offer a solution that is neither the cheapest nor the most expensive. The most affordable solution is to figure out your marketing challenge yourself or collaborate with a local agency. As marketing consultants, we fall in between these two options, which means there is an added cost for our services. However, we’re much cheaper than hiring a large consulting firm or employing extra full-time, senior marketers to your team.

How long does it take?

Our involvement can be as short as a single consultation or workshop or as long as several months. The important thing is that you can stop the engagement at any time without penalty.

Want a no-nonsense approach to growth?

Get the know-how you need for the business results you want.

Reach out to us