Aurex
Client
Deliverables
- Brand strategy development
- Marketing planning & implementation oversight
- Executive marketing coaching & capability building
Year
2019
Strategic Marketing Partnership with Aurex Constructors
Firejuice was initially engaged by Aurex Constructors at the end of 2022 to conduct a comprehensive marketing audit. This analysis yielded key recommendations aimed at enhancing Aurex’s brand positioning and strengthening its marketing efforts to support ambitious goals: attracting clients in the renewable energy sector and expanding operations beyond South Africa into new African markets like Mozambique and Namibia.
Following the audit, Firejuice collaborated closely with Aurex’s executives and Marketing and Communications Lead throughout 2023/24. This involved in-depth interviews and a site visit to inform a robust brand strategy and marketing plan, refined through a collaborative workshop. Subsequently, Firejuice guided the briefing of Aurex’s digital agency to develop and implement targeted Account-Based Marketing (ABM) campaigns for the renewable energy sector alongside broader brand awareness initiatives in established (Oil & Gas) and new geographic markets. We concluded the project through a period of oversight and adjustment to ensure campaign effectiveness.
Firejuice collaborated closely with our Marketing and Communications team and company executives throughout 2023. Their efforts significantly improved our company’s brand image and digital platforms.
Lauryn Joseph, Marketing and Communications Lead
#FirejuiceImpact
It has been a pleasure working with Aurex and helping them take a structured approach to brand building and marketing in a high-value, large contract industrial sector.
