Bosch Holdings
Client
Deliverables
Brand Strategy
Marketing Planning
Implementation Support
Headquarters
Durban
Building an in-house marketing function for an engineering company
Firejuice partnered with Bosch Holdings, an internationally-focused, multi-disciplinary engineering and consulting company based in Durban, South Africa, to refine their brand positioning, develop specific marketing plans for each business division and assist with kickstarting the implementation.
We started by assessing the group’s overall brand strategy and defining a new message to set the company apart from the competition based on its strong history of developing innovative solutions from its history in the sugar industry. We then organised workshops with the various divisional heads to develop sector-specific commutation plans to directly support their business development efforts. Finally, we prepared a job spec for an internal marketing coordinator role and helped train the person to take over the function and act as the internal social media manager.
Through an engagement of 18 months, we helped Bosch Holdings move from having no marketing to an internal marketing function with a clear overall message, an effective social media strategy and specific activities to help promote the various business functions.
“Firejuice provided a refreshing approach to marketing through their strategic perspective and practical guidance. Their intervention created a collective buy-in to the benefits of marketing and delivered tangible positive results to Bosch Holdings.”
Mike Gibbon, Chief Executive, Bosch Holdings
#FirejuiceImpact
When we started collaborating with Bosch, there was no existing culture of using social media to promote the business, and there was no one responsible for managing it. Now, however, they have established an internal team dedicated to managing social media, with contributions from various departments across the company.
