Calmex Telecommunications

Project management




Project management during a new product launch

Calmex, a telecommunications and technology startup, developed a mobile app that provides innovative mass-market mobile connectivity to selected markets across South Africa.

They appointed Firejuice to support its internal marketing department with strategic advice and project management services during the kick-off phase of the Calmex app launch. This included recommendations on how to target and direct their marketing investment to maximise results when introducing their new product to the market.

Firejuice helped the company rapidly deploy the Calmex app, build brand relevance and chase adoption among South African consumers keen for an affordable way to stay connected.

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