CO3 Technologies
Client
Deliverables
Marketing Strategy, Marketing Project Management, Fractional CMO
Year
2019
Building an internal marketing function for a SaaS technology company
CO3 Technologies, a B2B SaaS business based in Durban, South Africa, recognised the need to transition from relying on external marketing consultants to building internal marketing capabilities. They sought guidance and training to empower their team to execute marketing strategies effectively and independently.
Solution:
Firejuice partnered with CO3 Technologies to provide comprehensive marketing support and knowledge transfer. This included:
- Organisational Restructuring: Firejuice helped CO3 Technologies restructure its marketing department, clarifying roles and responsibilities for optimal efficiency. This involved:
- Redefining the Head of Sales and Marketing role to focus solely on sales.
- Elevating a team member to the Head of Marketing position.
- Adjusting reporting structures to streamline communication and workflow.
- Website Revamp: Firejuice guided CO3 Technologies in redesigning their website, focusing on clearer messaging and improved content, enhancing their online presence.
- Marketing Operations Strategy: Firejuice facilitated the development of a comprehensive marketing operations strategy document outlining key objectives, roles, and responsibilities.
- Marketing Training and Mentorship: Firejuice provided ongoing training and mentorship to CO3 Technologies’ marketing team, equipping them with the skills and knowledge needed to manage various marketing functions independently.
Results:
Through our guidance, CO3 Technologies successfully:
- Established a clear marketing purpose and scope: Defined core marketing objectives, including brand building, lead generation, and internal alignment.
- Developed a comprehensive marketing operations plan: Outlined specific tasks, responsibilities, and processes for various marketing functions.
- Gained confidence in executing marketing activities: Equipped the CO3 team to manage social media, content creation, email marketing, and more.
- Reduced reliance on external marketing consultants: Successfully transitioned to an internally driven marketing approach.
Firejuice guided us in developing a comprehensive marketing operations strategy, with a strong focus on building our brand identity and generating a steady pipeline of qualified leads.
Marius Engelbrecht, Managing Director, CO3 Technologies
#FirejuiceImpact
Through our involvement, we helped CO3 Technologies, a South African-based B2B SaaS company, build a capable internal marketing department to implement lead-generation campaigns in support of the Sales team.
