Enprotec
Client
Deliverables
Brand strategy
Marketing coaching
Business development support
Year
2024
Assisting Enprotec in strengthening its brand beyond coal and expanding into new territories
We collaborated with Enprotec for two years, during which we guided them through a brand modernisation to support the company’s expansion plans. We helped to refine the marketing message, update the logo, and build a new website with support materials for sales teams in South Africa and Australia. Specifically, we developed distinct marketing strategies for the South African and Australian markets in partnership with the executive team to position the business optimally for each region.
“We recommend Firejuice to any organisation seeking strategic marketing guidance, brand development expertise, and market research insights.”
Jason Jacobs, Business Development Executive
#FirejuiceTakeaway
This is an extraordinary business, and we felt honoured to do some work for them. We especially enjoyed the in-market tour of small owner-managed beauty salons across Uganda and helping the executive team develop a fresh perspective on marketing strategy.
