PRIMA Industrial
Client
Deliverables
Brand strategy
Brand design
Marketing management (part-time)
Headquarters
Benoni
Brand strategy and marketing rollout
For over 85+ years, PRIMA Industrial has built a strong reputation in supplying engineered castings to the global mining industry. Firejuice helped clarify the brand value proposition and implemented a marketing communication plan to showcase expertise, build credibility and support expansion.
Over two years, we worked closely with the owners and sales representatives to determine the brand’s value proposition, modernise its corporate identity (including its logo, colours, fonts, and photography), establish its authority in specific categories, create a social media presence, and recommend ways to enhance their marketing function. We also collaborated with the sales team to focus on important accounts.
“Working with Firejuice brought a fresh perspective to building our brand. Through their brand strategy and marketing guidance, we improved our exposure in international markets and gained new business.”
William Price, Chief Executive, PRIMA Industrial

#FirejuiceImpact
Our partnership with PRIMA as an outsourced marketing department added the necessary credibility to the brand, allowing for successful international expansion and the formation of global partnerships. PRIMA has now been successfully acquired by a multinational corporation.