Security Warehouse


Marketing strategy



Accelerating expansion

Security Warehouse has grown over the last two decades into one of Africa’s leading importers and distributors of electronic security equipment. The businesss appointed Firejuice to partner with its marketing team, with the goal of keeping customers up-to-date on a branch expansion.

Firejuice conducted an in-depth review of the company’s communication activities and promotional tools, and worked closely with the internal marketing team to develop a strategy that communicated effectively at scale. This helped the company’s dealers deliver a clear value proposition, and kept them updated on new locations and offerings.

Firejuice’s input helped communications became more cost-effective and targeted, and led to a 30% increase in branch visits.

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