Strategic marketing plan



Strategic marketing plan for an ambitious black-owned South African audit firm

SkX Protiviti is a financial services company that specialises in internal audit and IT consulting. They reached out for help developing a marketing plan that supported their growth objectives.

Firejuice interviewed the executive team and key clients to understand the business objectives and brand perception. We worked with the internal marketing team to review marketing activities and identify areas for improvement. Then, we helped to develop a marketing plan with stronger messaging and better use of social media and online events. We concluded our six-month involvement by working with SkX Protiviti’s marketing team to kickstart and then refine implementation of the new plan.

“Firejuice surveyed SkX Protiviti’s brand internally and externally, then created a brand strategy and a marketing plan. We adopted all their deliverables into the firm’s strategy and have implemented them successfully.”

Jackie Duwo, Business Development Manager, SkX Protiviti

Firejuice - SkX Protiviti


SkX Protiviti is a 100% black-owned business with a rapidly expanding service offering within consulting and audit. We enjoyed working with the team to define their marketing strategy and help to improve marketing processes.

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