South African Institute of Mining and Metallurgy (SAIMM)

SAIMM

Marketing strategy

The Southern African Institute of Mining and Metallurgy (SAIMM) is a 125+ year professional body that keeps its members informed of technological developments in the mining, metallurgical and related sectors, both locally and internationally. Firejuice helped SAIMM reposition itself to better serve its markets by modernising its value proposition.

This included helping the Institute better communicate South Africa’s excellence and leadership in the mining sector through the ongoing development of engineers. Firejuice’s recommendations helped the Institute more clearly and consistently showcase the mining and metallurgical fraternity in terms of research, shared-experiences, education, personnel, and students.