TriFour Health
Client
Deliverables
Marketing strategy
Marketing project management
Headquarters
Pretoria
Agile brand transformation for a leading healthcare software provider
TriFour, an up-and-coming software and systems provider for hospitals in Africa, needed a comprehensive brand revitalisation to align with their evolving business objectives.
We partnered with TriFour, embedding ourselves within their team to drive a complete brand transformation without the need to hire additional full-time marketing staff. We led the process of defining a clear brand message, modernising the design, and building a new website that authentically reflected TriFour’s essence.
Leveraging our existing network of partners in graphic design, copywriting, and website development, we ensured the cost-effective and efficient execution of a high-quality project. We actively involved the TriFour team in every step, creating a sense of ownership and ensuring alignment with the brand’s direction and creative executions. This collaborative process also enabled us to transfer valuable skills and knowledge to the TriFour team.
“Thanks to Firejuice ’s expertise and guidance, we were able to successfully launch our new brand and website and have seen a significant increase in website traffic, engagement, and sales. We are extremely grateful for their contribution to our success and would highly recommend them to anyone looking for a talented marketing strategy consultant.”
Ivan Williams, Group Sales and Marketing Officer
#FirejuiceImpact
TriFour’s brand underwent a complete revitalisation without recruiting a full-time marketing person to drive the project. We basically inserted ourselves in their business to help them perform a brand and marketing turn-around without the typical long-term expenses incurred through traditional approaches.