Sales Enablement Prioritising your sales efforts: Identifying and securing high-value clients Not all customers are created equal. Some are just looking for a quick fling—a one-night…Bernard Jansen30 Dec 2024
Brand Strategy The step-by-step guide to building a marketing plan that delivers Many companies complain that they don’t see results from their marketing activity, yet they treat…Bernard Jansen13 Dec 2024
Sales Enablement Winning big: Understanding the B2B buying process for large deals Navigating the complexities of B2B sales and marketing requires an understanding of the customer's buying…Bernard Jansen25 Nov 2024
Brand Strategy Account-based marketing: A strategy for B2B growth Many B2B companies find that traditional marketing methods aren't relevant to them, especially as they…Bernard Jansen15 Nov 2024
Brand Strategy Selecting a CRM – how we helped a medium-sized company integrate sales and marketing Selecting a CRM can be daunting, even though it opens new doors for driving sales…Bernard Jansen5 Nov 2024
Brand Strategy Positioning your business for a sale – the importance of investing in the brand As an entrepreneur, it is logical to focus your marketing and sales efforts on your…Bernard Jansen4 Nov 2024
Brand Strategy Don’t rely on an agency – time to build your own marketing function Mid-sized companies gamble by outsourcing their marketing completely to an agency. It's a mistake.Bernard Jansen22 Aug 2024
Brand Strategy Why brand marketing is important for your business – even though you only want sales Brand marketing seems like a waste of money if you're small and growing - but…Bernard Jansen24 Jul 2024
eBook 6 ways to boost the strategic impact of your marketer – download our eBook Download our eBook for marketers to help your marketer add more tangible value to your…Bernard Jansen23 May 2024
Brand Strategy Get more from your marketing by working with a part-time marketing manager Have you ever felt like your marketing efforts were fruitless and been tempted to write…Bernard Jansen17 Nov 2023