Not all customers are created equal. Some are just looking for a quick fling—a one-night…
Bernard Jansen30 Dec 2024
Marketing, brand building & sales enablement
Thoughts on business growth
Many companies complain that they don’t see results from their marketing activity, yet they treat…
Bernard Jansen13 Dec 2024
Navigating the complexities of B2B sales and marketing requires an understanding of the customer's buying…
Bernard Jansen25 Nov 2024
Many B2B companies find that traditional marketing methods aren't relevant to them, especially as they…
Bernard Jansen15 Nov 2024
As an entrepreneur, it is logical to focus your marketing and sales efforts on your…
Bernard Jansen4 Nov 2024
Mid-sized companies gamble by outsourcing their marketing completely to an agency. It's a mistake.
Bernard Jansen22 Aug 2024
Brand marketing seems like a waste of money if you're small and growing - but…
Bernard Jansen24 Jul 2024
A marketing consultant helps you think through your business approach before a marketing agency enables…
Bernard Jansen30 Sep 2023
Between 50% - 70% of business decision-makers use social media to research potential suppliers before…
Bernard Jansen10 Aug 2023
It's easy to get caught up in the digital marketing hype. But the truth is,…
Bernard Jansen4 Jun 2022
Should you outsource your marketing to an agency or bring it in-house and do it…
Bernard Jansen20 Jan 2022
Many businesses focus on discounts to drive sales. But there's a better way. By improving…
Bernard Jansen15 Apr 2021
Many businesses complain that they don’t see results from their marketing activity, yet they somehow…
Bernard Jansen3 Jul 2020
Many businesses complain that they don’t see results from their marketing activity, yet they somehow…
Bernard Jansen30 May 2020
In the trend-obsessed landscape of digital marketing, one strategy that often takes the spotlight is…
Bernard Jansen20 Sep 2019
Many businesses complain that they don’t see results from their marketing activity, yet they somehow…
Bernard Jansen11 Mar 2019
SME and start-up owners often get poor advice when it comes to marketing. In a landscape…
Bernard Jansen5 Oct 2018
It’s common for business owners to wonder what precisely the marketer’s role should be inside…
Bernard Jansen3 Jun 2018
There is often a perception that marketing doesn’t work, is too expensive, or takes too…
Bernard Jansen1 Apr 2018
