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The role of marketing within entrepreneurial companies has often been relegated to mere administrative tasks, overlooking its strategic potential to drive growth and financial success. This limited view underestimates the impact a strategic marketer can have on your company’s success. That’s why we created a strategic marketing ebook and hosted a webinar specifically designed to help marketers in Southern African SMEs and mid-sized companies step up and become truly strategic.

Your marketer is likely stuck

Marketers, especially those working internally within companies, frequently find themselves trapped in a cycle of mundane tasks. Far from engaging in activities that significantly contribute to a company’s strategic goals, they are often bogged down by administrative duties, and as a result, their potential goes untapped. This not only hinders their growth but also holds back your entire company.

A strategically relevant marketer adds more value

In our webinar, we outlined six steps for marketers to transition from being seen as merely an administrative resource to becoming a strategic asset within the business. These steps are:

  1. Linking marketing efforts directly to financial results
  2. Adopting a customer-centric approach
  3. Embracing external experts
  4. Committing to continuous learning
  5. Challenging existing assumptions within the company
  6. Owning up to the marketer’s responsibility in driving the business forward

Encourage your marketer to step up

As a CEO or business owner, understanding and promoting the strategic role of marketing within your company can be a game-changer. Our strategic marketing ebook provides actionable tips to help your marketer become a key player in your company’s success. It’s a simple equation: investing in your marketer means investing in the overall productivity of your marketing function, which directly supports your sales efforts.

A focus on empowering marketers to be more strategic is something Firejuice is really passionate about, and that’s why we have recently partnered with the IMM institute, a leading provider of marketing education in Southern Africa that equips professionals with the skills and knowledge to excel in the ever-evolving marketing landscape.

Our e-book summarises the main tips we recently shared in our marketer webinar and is packed with practical strategies based on our experience coaching marketers across various industries in Southern Africa. It’s your guide to helping your marketer step up and add tangible value to your growth initiatives.

An empowered marketing team drives business growth

The shift from administrative to strategic is not just a shift in tasks but a transformation in mindset and approach. As a leader, you have the power to drive this change and elevate the role of marketing within your company.

Our experience coaching marketers has taught us that internal marketers have the potential to be more than just an administrative resource; they can be pivotal contributors driving your company towards greater success.

Work with Firejuice to turn your marketing function into a strategic asset

At Firejuice, we offer marketing coaching services for businesses and companies looking to upskill their internal marketers with on-the-job coaching.

Learn more about our marketing coaching services and contact us today.